Today is the opening day of the Berlin Film Festival. Our film The Beat Beneath my Feet screened in competition at this fantastic festival a few years ago and blimey, what an experience.
The festival was set up at the end of the Second World War as a way of encouraging the German people to re-build some assemblance of pride in their city whilst embracing creative work from all around the world.
The audiences are justifiable proud of this prestigious event:
* they're well informed - Q&As are a mix of practical & esoteric
* tickets are sensibly priced making them within reach of the whole community
* the city engages with the festival and all sorts of small businesses are encouraged to embrace it
I reckon we can learn a lot from the Berlinale.